Comparison
Roster vs Whatagraph for freelancers and small agencies
Checked against whatagraph.com on 2 November 2026 · written by the Roster team
Whatagraph is a full marketing data platform for agencies and brands: more than 60 data sources, dashboards, scheduled PDF reports and AI agents, from €699 a month billed yearly, bought through a demo call.
Roster does less, for less: Google Ads and Meta Ads only, client reports and campaign setup done by asking Claude, free during early access, and you can sign up yourself today.
Side by side
| Whatagraph | Roster | |
|---|---|---|
| Price | From €699 a month, billed yearly (Max). Prime is priced on request | Free during early access |
| How you start | Book a demo with their team | Sign up yourself; no call, no card |
| Built for | Marketing agencies and brands, including large teams | Freelancers and small agencies |
| Data sources | More than 60 native integrations across marketing, analytics, CRM and ecommerce | Google Ads and Meta Ads |
| Where you work | Whatagraph's own app, with a connection to Claude and ChatGPT | The Claude desktop app, plus Roster's dashboard for clients, branding and links |
| How a report is made | Agents build reports and dashboards from a prompt or a template | Describe it to Claude, or share the format you use today; you see the real figures before anything is saved |
| What the client gets | White-label reports and dashboards, and automated emails with a PDF | A link under your agency's name, fixed to the figures you checked when you sent it |
| Campaign setup | Not listed among its plan features | Google Ads Search, Display, Performance Max and Demand Gen; Meta traffic, sales and leads. Created paused, after your yes |
| Team | Unlimited users | One login per agency, shared by the people who work there |
| Support | Live chat and a dedicated success manager | Email, answered by the people who build it |
Where Whatagraph is the better choice
- You report on far more than ads. SEO, email, CRM and ecommerce data in the same dashboards, from more than 60 sources.
- You want reports that arrive on their own. Scheduled emails with a PDF, and dashboards clients can open any day.
- You're a larger team. Many seats, a dedicated success manager, and on Prime, single sign-on and sending data on to BigQuery or Looker Studio, some of them as add-ons.
Where Roster is the better choice
- You run Google Ads and Meta for a handful of clients. A reporting platform priced for large agencies costs more than reporting is worth to you.
- You already work in Claude. Reports and campaigns are done where you're already working, by asking.
- You set campaigns up as well as report on them. Roster drafts new Google Ads and Meta campaigns with you, and creates them paused only after your yes.
- You want to start today. No demo, no sales call, no card.
Questions
- How much does Whatagraph cost?
- On 2 November 2026, whatagraph.com listed the Max plan from €699 a month, billed yearly, and the Prime plan at a custom price, both bought through a demo. Check their pricing page for today's figures.
- Is there a free alternative to Whatagraph for Google Ads and Meta reports?
- Roster is free during early access for Google Ads and Meta Ads reports and campaign setup. Looker Studio is free too, but you build and maintain each report yourself; see Roster vs Looker Studio.
- Can I use both?
- Yes. Some agencies keep a platform for multi-channel dashboards and use Roster for Google Ads and Meta campaign setup and monthly client reports.
Whatagraph is a trademark of Whatagraph B.V. This page compares the two products from their public websites as they stood on 2 November 2026. Prices and features change, so check whatagraph.com before you decide.