Campaign reporting
Campaign reporting,made easy.
Ask for the month's report. Roster builds it from the live numbers, in your format, ready for the client.
October report for Bloom & Co. Spend, orders and cost per order, ready to send to the client.
Campaign reporting
5 hours saved per report.
Set up each client's report once. After that, each month's report is ready without rebuilding anything: refresh it, add your note and send the link.
Every campaign, side by side
Spend, clicks, conversions, cost per conversion and ROAS for each campaign, sorted by what matters to the client.
Compared with last month
Every headline number shows its change, so the client sees direction, not just totals.
Your words beside the charts
Write the summary and recommendations yourself. Roster handles the numbers.
Figures that match Google Ads
Rates such as CTR and cost per conversion are worked out from totals, the way Google does, so they agree with the account.
Under your agency's name
Your name and logo on every report. No “Powered by Roster” anywhere your client looks.
A fixed link for each send
Your client opens it in any browser, with no login, and the figures stay as you sent them.
For Google Ads and Meta Ads.
The same way of working in both, in each platform's own terms.
Google Ads
- Every campaign in the account, new ones picked up on their own
- The month day by day, with the chart chosen to fit the data
- Splits by device and more, where they change a decision
Meta Ads
- The conversion that matters to the client: purchases, leads or another
- Ad sets, placements and age × gender, in Meta's own terms
- Facebook and Instagram results in the same report
How it works.
In the Claude desktop app, with the Roster plugin. The setup guide walks you through it.
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Describe the report once
Tell Claude what the client should see, or share the format you already use. You see the real figures, page by page, before anything is saved.
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Refresh it each month
When the month closes, refresh the report from live data and add your note.
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Send one link
Your client opens it in any browser, on any device. No login, no PDF.
Questions.
Can I use the report format I already send?
Yes. Share it — a spreadsheet, slides or a PDF — and Roster turns it into a template you can use for every client.
Does the report update itself?
No, on purpose. You refresh it when you're ready, and each link you send keeps the figures it was sent with.
Do my clients need an account?
No. They open the link you send in any browser, on any device.