What's new

What's new in Roster

Updated 2 November 2026

What changed in Roster, newest first. Roster's Claude plugin keeps itself up to date and tells you when it's behind.

Meta Ads reports, and campaign setup for Google Ads and Meta

1 November 2026

Claude builds Meta Ads reports the way it builds Google Ads ones: page by page, each shown with real figures and saved on your yes.
A Meta report counts the one action that matters to the client as its conversion — purchases, leads or a custom conversion — chosen from what the account actually records.
Meta reports speak Meta: ad sets, link clicks, ThruPlays, placements, and age and gender together.
Roster sets up new campaigns: Search, Display, Performance Max and Demand Gen in Google Ads, with the conversion tracking they need; traffic, sales and leads in Meta. Every campaign is shown to you first and created paused, after your yes.
Roster moved to app.useroster.xyz.

11 October 2026

Roster tells you, in Claude and on the dashboard, when your plugin is out of date, and setup helps you update it.
Claude talks about what the report will show, not how it's built, and comes back with one recommendation instead of a menu.

10 October 2026

A new report is agreed page by page, overview first, and you see each page with real figures before it's saved.
New breakdowns: age and gender together, hour of day, ad format and ad groups, plus segments within a report.
Tables can open up to show the rows behind a total, and locations show what Google couldn't place.

9 October 2026

Reports can show keywords, search terms, individual ads and locations, compare two periods in one table, and check results against the client's targets.
Grouped bar charts, and changes to a report keep your arrangement and notes.

October 2026

Describe a client's Google Ads report to Claude; Roster builds it from live data and you send the client one link.
A second check reads every saved report and points out anything that looks wrong.