Guides

Guides to Google Ads client reporting

Short, practical answers to the questions that come up every month-end. Each one opens with the answer.

• What should a monthly Google Ads client report include?

  The six sections every monthly report needs, what to leave out, and how to make the figures match the account.

• Why doesn't my Google Ads report match the Google Ads dashboard?

  The six reasons a report shows different figures from the account, and how to fix each.

• How do you explain a bad month to a Google Ads client?

  The order that works when results drop, with an example note.

• Why does my Looker Studio Google Ads report keep breaking?

  Lost credentials, renamed campaigns, incompatible fields and slow pages, and how to fix each.

• How do you white-label Google Ads reports for clients?

  What to brand, what not to hide, and how the common tools handle it.

• Roster vs Looker Studio for Google Ads client reporting

  Where each is the better choice, side by side.

• Roster vs Whatagraph for freelancers and small agencies

  A full marketing data platform against a free tool for Google Ads and Meta, and when to pick each.