Campaign tracking
Campaign tracking,made easy.
While the campaign runs, Roster watches pacing and every ad, and tells you what to change or pause.
Watch the Spring sale. Keep spend on pace and flag any ad that's falling behind.
Campaign tracking
Less wasted spend, 24/7.
Budgets drift and ads go stale between check-ins. Roster keeps an eye on every campaign, so you hear about a problem before your client does.
Pacing against plan
Spend so far against what was planned by today, so a budget never runs out early or sits unspent.
Weak ads, flagged
Every ad's numbers watched against the rest, with the ones falling behind called out.
What to do next
A short list of what to change or pause, and why. Nothing changes in the account until you say so.
For Google Ads and Meta Ads.
The same way of working in both, in each platform's own terms.
Google Ads
- Budget pacing for every campaign
- Ads and ad groups falling behind the rest
- Budgets about to run out early
Meta Ads
- Budget pacing for every campaign
- Ads and ad sets falling behind the rest
- Facebook and Instagram, side by side
How it works.
In the Claude desktop app, with the Roster plugin. The setup guide walks you through it.
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Pick what to watch
Tell Claude which campaigns matter and what good looks like: the budget, and the cost per result you're aiming for.
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Roster keeps watch
Pacing and every ad's numbers are checked while the campaign runs.
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You get the short list
What to change or pause, and why. Nothing changes until you say so.
Questions.
Does Roster pause ads by itself?
No. It tells you which ads to pause and why. Nothing changes in the account until you say so.
Which platforms does it watch?
Google Ads and Meta Ads (Facebook and Instagram).
Does it cost extra?
No. Like every part of Roster, it's free during early access.