Campaign creation
Campaign creation,made easy.
Describe the campaign in a sentence. Roster drafts the structure, audience and ads, and creates nothing until you say yes.
Spring sale for Bloom & Co. $50 a day for 30 days, women 25–44 in Austin, aiming for online orders.
Campaign creation
Best-practice targeting, built in.
Roster drafts the whole campaign from your brief, set up the way an experienced buyer would, then shows you every part of it before anything is created.
The whole campaign, from one sentence
Budget, bidding, locations and languages, ad groups or ad sets, and every ad, drafted from your brief.
Checked before you see it
Roster checks the draft against its own rules, then Google or Meta checks it too, without creating anything.
Created paused
Nothing goes live on its own. The campaign is created paused and spends nothing until you switch it on.
For Google Ads and Meta Ads.
The same way of working in both, in each platform's own terms.
Google Ads
- Search, Display, Performance Max and Demand Gen campaigns
- Conversion tracking set up for you, when the account needs it
- Ads written from your brief, every headline and description shown before you approve
Meta Ads
- Traffic, sales and leads campaigns
- Audiences by place, age, language and interest
- Facebook and Instagram, running as the Page and Instagram account you choose
How it works.
In the Claude desktop app, with the Roster plugin. The setup guide walks you through it.
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Describe it
Tell Claude who the campaign is for, what it should achieve, the budget and the dates.
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Review the draft
Roster shows you the full campaign and every ad. Ask for changes until it's right.
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Say yes
Roster creates it in the client's account, paused. Switch it on when you're ready.
Questions.
Can Roster change campaigns that are already running?
No. It only creates new campaigns, and only after your yes. It never edits, pauses or removes anything already in the account.
Which campaign types can it create?
In Google Ads: Search, Display, Performance Max and Demand Gen. In Meta: traffic, sales and leads campaigns for Facebook and Instagram.
Do I need to know every setting?
You decide what the campaign should do and approve the draft. Roster handles the settings, and Google or Meta checks the campaign before it's created, so a problem shows up before anything is live.